Sanrio, the beloved creator of Hello Kitty, is making a significant leap into the gaming industry with the launch of Sanrio Games. This new venture aims to tap into the fast-growing global gaming market by releasing a series of party games featuring its iconic characters on Nintendo Switch and Switch 2 formats. With plans for at least ten titles over the next three years, Sanrio is poised to expand its reach and engage a new generation of fans.

The recently launched mobile game, Hello Kitty Merch Match, is a delightful 3D puzzle experience that appeals to fans of all ages. Available in 144 countries, this free-to-play game invites players to tap on three matching Sanrio character merchandise items to clear stages, offering a collection of over 1,000 unique items. This blend of nostalgia and modern gameplay makes it a must-try for both longtime fans and newcomers alike. With its simple mechanics and engaging visuals, Hello Kitty Merch Match is designed to be accessible to everyone, ensuring that players can enjoy the thrill of collecting their favorite Sanrio characters.